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10 Tips to Transform Your MarketingTop 5 Components of Your Homepage
Your homepage is the first thing potential clients or customers see when they get to your website. Let’s look at 5 components that will help your homepage achieve maximum impact!
- Consistent Branding: We generally read from left to right, top to bottom, so let’s make sure everyone knows whose site they are at right off the bat with your logo in the header. You should also use a consistent color scheme to accentuate your branding. Use the colors in your logo or if you only have a single color logo, take a look at Adobe Kuler for some color palette suggestions. (more…)
First Impressions: What Does Your Business Website Say About You?
You have seconds to make a first impression and you will never get a second chance. With instant access to the internet, most people get their first impression of your company from your website before ever meeting you in person.
What does your business website say about you?
Imagine walking into a room and seeing three people standing in front of you: (more…)
Does Your Business Website Work as Hard as You Do?
As a consumer yourself what’s the first thing you do when you’re thinking about a product? If you are like me you research big items like televisions, cars all the way down to the best food for my pet or which plants grown the best in my region. First thing that comes to mind is you “Google” it. Your customers are doing the same thing for your products.
Consumers tend to go through 3 stages when getting ready to purchase a product: (more…)
If a Picture is Worth a Thousand Words, Why Isn’t Your Business Using Pinterest for Marketing?
A Few Reasons Why You May Not Be Leveraging the Power of Pinterest…
1. You think Pinterest won’t reach your target audience.
Ask the next person you see if they’re on Pinterest. Go ahead. We’ll wait…
Chances are, they said yes. More than 70 million people actively use the visual social network Pinterest, and that number is growing astronomically. And, only a small fraction of those users are businesses. That means less competition for you.
If you happen to be a non-member, here’s how Pinterest works: “Pinners” create and share “pins” of visual content that interest them. There are pins for almost anything you can think of—clothing, hairstyles, decorating ideas, vacation spots…the list is endless. As with any social media, your reach with Pinterest increases exponentially as people share your content. (Bonus: Pins show up on other social media feeds, like Facebook.)