It’s more important than ever to position yourself as an expert. Why? Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. Positioning yourself as an expert can help you get more bookings, sell more products, attract new clients and make more money!
Think about your prospects… Likely, your business has at least a couple different target markets. Try to put yourself in the mind of each. What does each target market want? Why does each target market take action?
What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line?
Unfortunately, just having a profile on LinkedIn and accepting invitations isn’t enough to drive leads. And if that’s all you’re doing, you’re leaving revenue on the table.
Think back…What was the last goal you set for yourself? Did you achieve it? If not, what was holding you back? Or…has it been so long since you’ve set a goal that you can’t even remember?
Whether you want to succeed in your business or just on a personal level (and who doesn’t?), effective goal setting is one of the key factors in achieving success. And to do it right, you need to be smart about setting your goals. Or rather, SMART. (more…)
Picture this: You’re researching a product you’ve been thinking about buying… we’ll use shoes, for example. Since you’re shopping online and can’t actually try the shoes on, you want to talk to a real person to ask a few questions. On the company’s website, you see the following phone number: 1 (800) 555-SHOE.
Tell me, what comes to mind? Do you envision a call center where your call will be answered by a faceless robot with a monotone voice? Or maybe an under-trained customer service person? Do you dread pressing 1, 2, 3, or 4 in frustration as you try to find a real person at the end of an automated menu? Chances are, this experience probably HAS happened to you before.
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