A recent article by New York Magazine’s Kevin Roose has been circulating LinkedIn in the last week or two… and garnering quite a bit of attention. Why? For one thing, the (somewhat misleading) headline, “How Spelling Mistakes and Bad E-mail Etiquette Can Help You Get Ahead,” and image choice definitely grab your attention. Second, the article opens with an anecdote about a hot news story: the first several email exchanges between Facebook founder Mark Zuckerberg and the 22-year-old co-founder of Snapchat, Evan Spiegel.
What interested us about the article was how the content can be applied to marketing, but let’s talk about the gist of the article first. If you haven’t heard about the controversy regarding Zuckerberg and Spiegel, here’s the deal: Toward the end of December, Forbes released their annual “30 Under 30” listing of top “world changers.” The list featured Spiegel, and Forbes included Spiegel’s account of his first round of communication with Zuckerberg in which Spiegel responded to Zuckerberg’s gushy November 2012 email about meeting with a casual response. As many know, Zuckerberg has since offered to purchase Snapchat for $3 billion… and been turned down.
What can my favorite Taco Bell restaurant teach us about the value of a positive user experience? More than you might think. Today, I explore four of the lessons I learned the last time I lived mas(ly).
This afternoon, on a short lunch break, I stopped at the Taco Bell that sits directly across the street from the office park that includes Prime Concepts Group. I’ve been to this restaurant countless times and have always had a remarkably positive experience, and today was no different.
Actually, there was one difference—today I was cognizant enough of the experience to start developing a blog post about it. It turns out, my favorite Taco Bell can actually teach us quite a bit about the value of a positive e-commerce user experience.
Internet marketing expert Ford Saeks examines 6 ways that your company may be fumbling when it comes to your company’s Facebook business page. Check out these tips for how to dramatically improve your Facebook business page, and then get to it!
You work hard to maintain your company’s professional image—on- and off-line. You’ve put in the hours to build specialized business profile pages on Google+, YouTube, LinkedIn, and Facebook. But you’re just not seeing the promised dividends yet. So what’s the hang-up? Why isn’t your Facebook business page producing the massive site traffic and leads that you were promised?
Today, I’m going to suggest a few possible reasons for your lackluster performance on Facebook. There are a lot of ways to do Facebook wrong, but these are seven of the most dangerous pitfalls for businesses on Facebook. (more…)
Most of our clients would answer “yes” to the question above—they believe they’re clearly communicating their brand. But what’s often determined by looking at their website, social media or marketing materials is that we can’t figure out exactly what they do or what they offer, which means…. their prospects probably can’t either.
At this point, we usually ask a series of questions to determine their unique value proposition, but sometimes we have to take it a step further by asking: “If you had to explain what you do to a five-year-old, what would you say?” Or, “How would you quickly explain what you do to someone on an elevator?” Or, “What problem do people pay you to make go away?”
What the questions above help our clients to do is see their business from a fresh, value-focused perspective. Suddenly they’re removed from all the extra “stuff” and they’re forced to see what their unique value truly is. This clarity can have a transcending affect on all areas of their business.
Keywords are a critical part of your site’s traffic generation strategy. But what if you can’t identify the keywords people are using to access your site? Keep reading to see how Google’s encrypted search update will affect your bottom line—unless you start to rethink your SEO strategy altogether.
On Friday, Google unleashed a change that search experts have called one of the most significant changes for online marketers, ever. And if you weren’t looking for it, you probably missed it. What was the update? Google now serves up all search queries on an encrypted connection.
Here’s what we’re talking about. Before Friday, this is what a URL for a search results page looked like this:
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