I’d bet that many of you would classify your efforts with Social Networking as “social NOT working.”
It’s NOT working until you engage in conversations, spread your expertise, and most importantly “add value.” With hundreds of social media sites out there, it’s hard to maintain focus and really add value and stay active on every site.
So, start by focusing your efforts on these top five social media sites. Here is a brief overview.
This is the most popular video content sharing site. If you’re new to YouTube, go get your channel, which is to say go sign up for your account – your account name is your channel name so select it wisely. It’s better to have a keyword phrase or your name than it is to have your name with a number or something obscure. For example, I have a few channels, but my main channel is www.youtube.com/primeconcepts (go subscribe now). I also have www.youtube.com/fordsaeks, but too many people spell my name wrong so I send the traffic to the Prime Concepts channel. There are several other popular video sharing sites each with their own theme, but master YouTube first. Then you can leverage your efforts on other video sharing sites, using sites such as www.TubeMogul.comfor starters. Share value-added content and watch your business grow.
Are you using the social media sites correctly to send traffic to your website?
Are you linking to your Twitter, Facebook, Linkedin, and Youtube or other social media accounts from your website?
With more than 400 million active users on Facebook, 30 million accounts on Twitter, 100 million U.S. viewers on YouTube, 50 million users on LinkedIn, and 200 million blogs, I’ll assume that you are actively participating on some level with at least a few social media sites.
Beyond using this medium to connect with new groups of people in unique ways, you should be making sure they want to learn more about you and what you have to offer so that they’ll either Google your name or just follow a link-back from the social media sites to your website.
Twitter, Facebook, Youtube and LinkedIn are just a few of many Social Media Websites that are quickly growing in size and popularity. Most likely you or someone in your family has an account on one or all of these sites. But, just like in the real world, not everyone wants to be your friend online. I think this short shocking video makes my point…
500,000 million people on facebook… you, your friends and your prospects and clients. Not only should you us caution with your Facebook profile, but you should make sure that you aren’t using the same passwords for all of your website access. Video makes the point…
90 ways to Use Emotional Charm to Sweep Customers Off Their Feet
Clients are always asking me, “How do you get customers to buy more?”
My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.