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My #1 Web Copywriting Tip

My #1 Web Copywriting Tip

by | Nov 7, 2014 | Blogging, Copywriting

Fresh, relevant content is a must for boosting your search rankings and growing your online presence. That means blogs, articles and Web page copy… just to name a few. And for some, that can seem a little daunting.

So here’s a Web copywriting tip that will make things a lot easier, for both pros and newbies alike. In fact, it’s the best tip I’ve come across in all my years of Web copywriting.

And it is…

drumroll please… (more…)

5 Reasons Why Marketing Has Become More Social

by | Nov 4, 2014 | Social Media Marketing

Yes, we are talking about social media.

I’m guessing that everyone reading this has their own personal social media accounts. Am I right? Now, do you have social media accounts for your business? If the answer is no, we need to change that.

Social media has become a free way to share content and get noticed as a business on the web. It is becoming more and more important for your customers to be able to find you on the web every day. (more…)

How to package and deliver your content to the masses.

How to package and deliver your content to the masses.

by | Oct 27, 2014 | Information Marketing

If you already know you want to create information products but you’re not sure where to start, this post is for you.

Determining what content you want to distribute is covered in our Content Creation Guide post.

This is a guide for the steps you need to take to make money from your expertise and experience. It’s easier than you think – first you need a list and an offer, then you need a way to reach prospects and convert them into paying customers. (more…)

A Step-by-step Guide to Creating Content

A Step-by-step Guide to Creating Content

by | Oct 20, 2014 | Copywriting, Information Marketing

One of the most difficult components of website design, social media and online marketing is content creation.

What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.

Content Creation Checklist

Step 1: Identify your goal.

Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?

  1. What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
  2. Who are you trying to reach? – What does your average client look like? Who are you writing for?
  3. What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?

Step 2: Make the plan to reach your goals. (more…)