A Few Reasons Why You May Not Be Leveraging the Power of Pinterest…
1. You think Pinterest won’t reach your target audience.
Ask the next person you see if they’re on Pinterest. Go ahead. We’ll wait…
Chances are, they said yes. More than 70 million people actively use the visual social network Pinterest, and that number is growing astronomically. And, only a small fraction of those users are businesses. That means less competition for you.
If you happen to be a non-member, here’s how Pinterest works: “Pinners” create and share “pins” of visual content that interest them. There are pins for almost anything you can think of—clothing, hairstyles, decorating ideas, vacation spots…the list is endless. As with any social media, your reach with Pinterest increases exponentially as people share your content. (Bonus: Pins show up on other social media feeds, like Facebook.)
Find Out What We Did for Mike Rayburn and What We Can Do for You!
Anyone who has heard Mike Rayburn speak or heard him perform… knows he’s something special. As an innovative thought leader, keynote artist and entertainer, Mike has done everything from headline at Carnegie Hall to present at TEDx—twice!
Unfortunately, Mike’s old website had become a little outdated and just wasn’t driving the traffic it should. We’d done a couple projects for Mike in the past, but recently it became clear his website needed an overhaul.
One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn’t even know they’d been hit by. This week I share how you can use Google Analytics to prevent the same thing from happening to you.
The Myth: Penalties are Obvious
You tell yourself, if Google hasn’t physically called you to tell you to stop your spamming, then you probably weren’t fazed by Google’s algorithm changes. Google penalties look like steep drops (and sirens usually go off)– they’re unmistakable. On the other hand, when you pull up Google Analytics, you see relatively smooth dips and climbs. At least it seems to even out. Something like this:
Although there are important differences between marketing (what we do) and advertising, we’re just as excited as the next guy for this Sunday to roll around so we can check out all the new Super Bowl commercials. Why? Because the commercials have become as much of an attraction as the game itself, with companies spending as much as $4 million on just 30-seconds of ad time.
After taking a sneak peek at about 15 of this year’s Super Bowl commercials, we found that the auto commercials are where it’s gonna’ be this Sunday! Which ones, specifically? Check them out below:
It’s 2014, and your Facebook News feed is probably polka-squared with infographics. And if you’re not sharing them with your customers, you’re leaving money on the table. Here are 13 reasons why.
Do you remember your first time? You were probably perusing Facebook on your lunch break when you saw a brilliantly-bright-colored post from one of your friends about “What You Should Watch on Netflix” or something about tigers. Drawn to the giant picture like a bug to a lamp, you clicked half-consciously.
And, all of a sudden, you were pulled into a completely magical world of startling statistics, facts, and figures. A world where information came at you in tiny segments rather than lengthy paragraphs. A world where you could learn everything you needed to know in about 45 seconds.
All of a sudden, you were pulled into a world where you actually cared about tigers.
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