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How to Use Social Proof to Market Your Business

by | Jul 24, 2012 | Social Media Marketing

Leverage Happy Customers and Clients to Get Even More Business!

Even if you’re not familiar with the specific term “social proof,” we see examples of social proof every day.  Whether you’re buying a new television or choosing a new doctor, most of us are more comfortable choosing a brand name we’re familiar with or using a service our family or friends like.

Social proof is a critical factor in influencing buying decisions, which means you can leverage social proof to establish trust and credibility for your products and services.

Take for example, how we were able to weave social proof in the form of testimonials and success stories into Bonnie Budzowski’s new website, www.InCredibleMessages.com.  As a nationally in-demand speaker and one-one-one writing coach, Bonnie had many testimonials and success stories from happy customers and clients.   That social proof is now prominently displayed on the homepage of her new website, in a section called “Successful Projects,” on all inside page sidebars and peppered throughout specific landing pages.

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Visuals May Grab Attention, But It’s the Copy That Sells!

Visuals May Grab Attention, But It’s the Copy That Sells!

by | Jul 20, 2012 | Copywriting

Anytime we start a project, whether it’s a full makeover or just a few tweaks here and there, our goal is to help our clients get more leads, generate more traffic, and grow their business. And nothing makes us happier than seeing how the changes positively impact traffic and conversions. But, we love it even more when our clients are featured as real-life examples that others should look up to! 

Hubspot, a well-known inbound marketing software company, recently recognized Bob Phibbs, the Retail Doctor®, for his homepage call-to-action saying, “ The language of this call-to-action (‘See How Bob Can Optimize Your Business’) is written in a way that gives visitors context even if [they] skim over the bullet points listed above it. It’s effective because it’s both specific and action-oriented.”

Now, that’s what we like to hear!

Congrats to Bob on his recognition and success!

Are You Marketing Your Business with Video?

by | Jul 5, 2012 | Video Marketing

Did you know that YouTube is currently ranked fourth in the world for Internet traffic and has become the second largest search site on the Internet?

What these statistics demonstrate is the fact that video is where the web is headed. Cisco even predicts that by 2015 at least 90% of all Internet traffic will be video. Just think about that—90%!

What does all this mean for you? It means you need to be marketing your business with video!

Check out how we helped one of our most recent clients, Dynamic Directions, to use video to market their business!

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