Ford Saeks’ new book, Superpower! How to Think, Act, and Perform with Less Effort and Better Results, has been getting lots of buzz since its release, which makes it no wonder the Prime Concepts Group founder and CEO just filled an interview request with The Daily Buzz TV show.
You NEED to use your own Superpowers to make better decisions and move forward towards your goals.
Even if you’re not familiar with the specific term “social proof,” we see examples of social proof every day. Whether you’re buying a new television or choosing a new doctor, most of us are more comfortable choosing a brand name we’re familiar with or using a service our family or friends like.
Social proof is a critical factor in influencing buying decisions, which means you can leverage social proof to establish trust and credibility for your products and services.
Take for example, how we were able to weave social proof in the form of testimonials and success stories into Bonnie Budzowski’s new website, www.InCredibleMessages.com. As a nationally in-demand speaker and one-one-one writing coach, Bonnie had many testimonials and success stories from happy customers and clients. That social proof is now prominently displayed on the homepage of her new website, in a section called “Successful Projects,” on all inside page sidebars and peppered throughout specific landing pages.
Anytime we start a project, whether it’s a full makeover or just a few tweaks here and there, our goal is to help our clients get more leads, generate more traffic, and grow their business. And nothing makes us happier than seeing how the changes positively impact traffic and conversions. But, we love it even more when our clients are featured as real-life examples that others should look up to!
Hubspot, a well-known inbound marketing software company, recently recognized Bob Phibbs, the Retail Doctor®, for his homepage call-to-action saying, “ The language of this call-to-action (‘See How Bob Can Optimize Your Business’) is written in a way that gives visitors context even if [they] skim over the bullet points listed above it. It’s effective because it’s both specific and action-oriented.”
Now, that’s what we like to hear!
Congrats to Bob on his recognition and success!
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