The other day I was talking with one of my clients, discussing whether there are really any secrets to effective marketing, or whether it just boils down to common sense. I realized that many things relating to marketing that to me seem like common sense often appear as “amazing secrets” when I reveal them to others. (more…)
Prevent Web Design Disasters
Way too often people focus on the actual “design” steps of web design — the look and feel, colors and so on — and completely miss the mark when it comes to creating an effective design that evokes the proper actions.
Here are a couple of key points to keep in mind the next time you’re planning to create or re-make a website.
Social Media Marketing (SMM) | Social Networking | Social Marketing
Do you have a profile on Facebook? How about Instagram, Snapchat, TikTok, or LinkedIn? Are you present on other popular platforms and getting discovered through social bookmarking sites among many others? Are you uploading videos on YouTube.com?
Hold on, you may wonder. Aren’t these platforms for youngsters or college students to exchange trivial banter?
Not anymore.
For quite some time now, these and other social networking platforms are being leveraged by astute business professionals seeking innovative ways to engage with potential clients and generate business. Admittedly… I should have adopted these platforms a couple of years ago, and now we’re diving in with gusto to establish our presence, and it’s already yielding results in terms of increased traffic and improved search engine rankings.
You can utilize these platforms to boost traffic to your site, gain a competitive advantage, and enhance communication with your target market.
It’s also crucial to secure your online identity and safeguard your brand. My understanding of social media is that it’s a community-oriented platform that allows users to:
I’ll be transparent about my activities and their effectiveness.
What’s a Blog and why should I care?
I get asked this all the time. Let’s see if we can clear this up…
Short Answer:
A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ at the top of the main page to the older entries toward the bottom. Watch this short video that answers the questions in simple and easy — non-techie — terms.
If you are thinking about using PPC to drive traffic to your site… this is a “must read!”
It happened again, I received a frantic call from an associate saying, “Help, I was charged $7,650.00 on my credit card for Google AdWords® charges and didn’t make any sales!” I said, “John, I warned you to take the time to learn how to use PPC or hire someone with experience.”
Branding
Strategic Marketing
Creative Concepts
Web Services
AI Services
Speaking & Consulting
Website Maintenance
About
Careers
Blog
Tools We Suggest
Business Growth Newsletter
10 Tips to Transform Your Marketing