My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name “Ford Saeks” into Google and check out the results. But there is always more to learn, especially in my areas of expertise.
I like to read blogs, newsletters, and magazines to stay up to date. I realize everyone has an opinion, but I would think a publication like “BusinessWeek” would be more diligent in checking the content they publish.
If you want to increase your sales, then improve your copywriting and target marketing skills.
Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action.
Most importantly, target your message to each type of specific prospect. Â This applies to your website, print materials, and multimedia.
Sending the same marketing message to multiple markets waters down the message and will most likely reduce responses. Aim for sending specific messages to specific audiences.
For you Social Media Marketing buffs… another day… another social media site… and they all need your profile information to help you benefit from the site and help you drive traffic to your other sites.
The SMM site of the day is https://www.naymz.com/ and it offers you the opportunity to tell the world why you are talented, valuable, and unique. What I like about Naymz is that it allows information to be verified, and as such, should become a trusted resource.
Anybody can post information about themselves on the Internet. This site allows the people who are closest to you to vouch for your reputation. Through the power of the Naymz Reputation Network, you can now allow others to verify the information you claim about yourself.
How is your telephone answered? Are you using a real person or an automated attendant with voice prompts?
Either way, I’d encourage you to “mystery shop” your own company. Mystery shopping is the process of pretending to be a prospect and calling, e-mailing, or visiting your business to see how well customer service is handled.
What I’m focusing on here are your phones… I hate it when I call my bank, get forced to go through all sorts of prompts, only to sit on hold forever before being transferred to a rep who doesn’t speak English fluently and who can’t help anyway. So many reps these days seem completely untrained, unempowered, and inept — it amazes me. Then there are the voice-automated attendants that if not configured properly send you to “voice-mail hell” where you’ll freeze over before you get any help.
The rules are changing and business models are evolving fast!
As a marketer… the buzz, hype and hysteria about Web 2.0 is similar to the Dot Com explosion of the late 1990s.  Everyone was scrambling to claim their space. Experts were everywhere and multiplied exponentially as everyone rushed to create their sites. They started off simple, then got crazy with colors and animated .gifs, and we’ve all watched as the web evolved into one of the best business-building and social mediums in the world.
Why do I think you should pay attention to Web 2.0? Â Because if you’re a savvy business owner, marketing professional, entrepreneur, or corporate executive you’ll miss the next big wave on the Internet that can help you build your business.
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Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action.
For you Social Media Marketing buffs… another day… another social media site… and they all need your profile information to help you benefit from the site and help you drive traffic to your other sites. 
How is your telephone answered? Are you using a real person or an automated attendant with voice prompts?