Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.
Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader? (more…)
One of the most important components for your website is your blog. Using your blog you are able to position yourself as an expert with valuable content for your target audience which in turn will draw qualified traffic to your website. (more…)
In today’s overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings…to get more bookings, sell more products, attract new clients and make money. (more…)
Maybe you’ve made it big in your industry and have over 100,000 fans that hang on to your every word as if you were speaking directly to them. Or maybe you are still climbing your way to success but have a loyal following that strongly believe in you and your message. No matter how big or small your brand is, you may be asking yourself howto convert all of those likes, followers, and fans into your marketing funnel? Well, look no further because here at Prime Concepts Group we have the answer and they are called lead magnets!
Two and more years ago, the only people really talking about responsive design and development were the professionals. Those people doing it and helping their clients by building their sites that way, but those same clients didn’t really know to ask for it.
Now they do. More and more, the everyday web user knows what responsive means, at least in its most basic definition, and business owners are demanding responsive sites because they know that is usually the best option for them.
So, you might know basically what it is or know to that it helps your site’s SEO and user experience (UX), but what exactly are the key concepts of responsive design? (more…)