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Using Lead Magnets to Give True Value to Your Customers

Using Lead Magnets to Give True Value to Your Customers

by | Nov 5, 2015 | Internet Marketing

Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were interested in or was valuable to you, and all you needed to do was provide your name and email to get great tools for free! (more…)

Imitation Is More than Flattery

Imitation Is More than Flattery

by | Oct 30, 2015 | Blogging, Information Marketing

As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old photos, would have won many awards at local Halloween contests. She went all out and brought some great culture and laughs to a very busy schedule producing results for our clients.

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How to Monetize Your Expertise: Be An Expert

Are you a Thought-Leader or an Expert?

by | Sep 11, 2015 | Information Marketing, Professional Speaking

Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.

Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader? (more…)