Take a good look at your marketing materials and website. Does the language used sound formal, manufactured or “sales-y”? If you answered “yes,” you’re far from alone, but you need to hear this: high-pressure sales messages and corporate-speak are out! Straight talk and human language are in.
In today’s marketplace, the consumer base is dominated with Generation X-ers and Y-ers. They don’t want to spend time interpreting complicated, obscure messages. They want honesty, authenticity and transparency.
Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips.
With 48 hours of video being uploaded every minute to YouTube, it’s clear that video and video marketing is here to stay. When you add video into your marketing mix, you can quickly and easily capture attention, build your brand, provide inspiration, entertain, educate, influence your viewers to take action, and so much more.
But, video can be intimidating if you’ve never done it before, or you don’t have a clear plan. But that’s where I can help.
Here are 7 tips to make your video marketing strategy a success:
#1. The first 15 seconds is KEY. With attention spans getting shorter and shorter, you need to quickly grab attention, and then pull the viewer in with compelling content.
#2. Branded intros and outros add a professional quality to your content and help increase brand awareness and recognition.
#3. Viewers will forgivable poor video. They won’t forgive poor audio. You always need to have clear, audible sound.
#4. Make sure your video has a point. Whether you use a script or not, be clear and direct with your message.
#5. Don’t be fake. Your viewers want to see videos where it’s you being you. So be authentic and be natural.
#6. Think shorter not longer. Going back to the short attention spans and a clear and direct message we already talked about, if your video is too long, you’re going to lose the audience. So, think about shortening it up, or dividing it into multiple segments.
#7. Online video is an interactive experience. Whether it’s leaving a comment, tweeting, adding it to Facebook, or visiting your website, asking your viewers to take action will lead to more activity and help you build engagement and an audience.
What does this all come down to? If you haven’t started using video, you need to!
It’s more important than ever to position yourself as an expert.  Why? Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. Positioning yourself as an expert can help you get more bookings, sell more products, attract new clients and make more money!Â
If You’re Sending the Same Message to Multiple Markets, You’re Missing Out on Conversions!
Think about your prospects… Likely, your business has at least a couple different target markets. Try to put yourself in the mind of each. What does each target market want? Why does each target market take action?
What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line?
Unfortunately, just having a profile on LinkedIn and accepting invitations isn’t enough to drive leads. And if that’s all you’re doing, you’re leaving revenue on the table.
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What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line?