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Video Marketing Secrets – Use YouTube and Video to Grow Your Business

Video Marketing Secrets – Use YouTube and Video to Grow Your Business

by | Jan 21, 2013 | Video Marketing

It’s the age of video!

Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips.

With 48 hours of video being uploaded every minute to YouTube, it’s clear that video and video marketing is here to stay. When you add video into your marketing mix, you can quickly and easily capture attention, build your brand, provide inspiration, entertain, educate, influence your viewers to take action, and so much more.

But, video can be intimidating if you’ve never done it before, or you don’t have a clear plan. But that’s where I can help.

Here are 7 tips to make your video marketing strategy a success:

#1. The first 15 seconds is KEY. With attention spans getting shorter and shorter, you need to quickly grab attention, and then pull the viewer in with compelling content.

#2. Branded intros and outros add a professional quality to your content and help increase brand awareness and recognition.

#3. Viewers will forgivable poor video. They won’t forgive poor audio. You always need to have clear, audible sound.

#4. Make sure your video has a point. Whether you use a script or not, be clear and direct with your message.

#5. Don’t be fake. Your viewers want to see videos where it’s you being you. So be authentic and be natural.

#6. Think shorter not longer. Going back to the short attention spans and a clear and direct message we already talked about, if your video is too long, you’re going to lose the audience. So, think about shortening it up, or dividing it into multiple segments.

#7. Online video is an interactive experience. Whether it’s leaving a comment, tweeting, adding it to Facebook, or visiting your website, asking your viewers to take action will lead to more activity and help you build engagement and an audience.

What does this all come down to? If you haven’t started using video, you need to!

Position Yourself as an Expert to Get More Bookings, Sell More Products and Make More Money

Position Yourself as an Expert to Get More Bookings, Sell More Products and Make More Money

by | Jan 16, 2013 | Information Marketing

Website by Prime Concepts Example of How to Position Yourself as an Expert

It’s more important than ever to position yourself as an expert.  Why?  Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions.  Positioning yourself as an expert can help you get more bookings, sell more products, attract new clients and make more money! 

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Generating Inbound Leads with a LinkedIn Strategy

Generating Inbound Leads with a LinkedIn Strategy

by | Jan 4, 2013 | Social Media Marketing

What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line?

Unfortunately, just having a profile on LinkedIn and accepting invitations isn’t enough to drive leads. And if that’s all you’re doing, you’re leaving revenue on the table.

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Are You Setting SMART Goals for Yourself and Your Business?

Are You Setting SMART Goals for Yourself and Your Business?

by | Dec 28, 2012 | Common Sense is a Superpower, Personal Development

Think back…What was the last goal you set for yourself? Did you achieve it? If not, what was holding you back? Or…has it been so long since you’ve set a goal that you can’t even remember?

Whether you want to succeed in your business or just on a personal level (and who doesn’t?), effective goal setting is one of the key factors in achieving success. And to do it right, you need to be smart about setting your goals. Or rather, SMART. (more…)