Within the last few weeks, Prime Concepts has designed and developed a new website for a law practice located in Missouri, as well as redesigned the website for a dental practice located in Arizona. Please check out the impressive results and let us know what you think!
Add Value, Make a Profit.
That concept sounds simple, I know. But you’d be surprised at how many people overlook it. The more value you add, the more customers will keep coming back to do business with you… and the more profit your business will generate.
Bottom line: if you’re a speaker, trainer or consultant, you need an online news and media/ press center. Why? Because a news and media center is the first (and sometimes only) page a meeting planner, journalist or member of the media will look for on your website. And what a good media center will deliver is everything an interested journalist needs to send you an email, pick up the phone or fill out a contact form.
So what, specifically, should your news and media center contain?
Well, let’s use one of our recent clients, Will Bowen, as an example. Will is perfect to use because as a nationally acclaimed speaker and founder of A Complaint Free World, Will has been interviewed on The Oprah Show, Today and ABC World News, and he has been featured in publications such as People, Newsweek and the Wall Street Journal.
Have you ever looked through a brochure or browsed a website that’s overloaded with stock photography? You know the images I’m talking about– those photos of beautiful, thin, 20-something, ethnically diverse “professionals” in neutral-colored, designer business suits grinning like they don’t have a care in the world?
Don’t get us wrong– there are some excellent photos and illustrations available on stock photography websites that can be purchased and used quickly, easily and affordably. But, there are a couple problems with the overuse of stock photography in your marketing materials and website.
For one thing, your competition could very well be using the same or very similar images. Not to mention that most people can pretty readily discern the difference between a “real” photo and a stock photo. Which means, if you’ve taken the time to develop original, fresh content based on the unique value you offer, you should go the extra mile to ensure your visuals are just as original and fresh.
When we start a website or marketing project, we request as many “original” photos from our client as possible. Why? Because we’ve found that prospects respond best to “real” images. One of our recent website projects for longtime client, Bill Bachrach of Bachrach & Associates, Inc., included many original images. In fact, every photo used on Bill’s new website was obtained from Bill’s team (as you can see from this screenshot of their homepage).
Have you ever been impressed with a colleague– until that moment they pull out their business card and…. EEEK!
Maybe the paper is cheap, flimsy or dogeared while the design is outdated or just downright awful. You know you shouldn’t allow something so simple to completely change your first impression of them, but you can’t help it.
Ford often speaks to clients and audiences about “sales prevention tools.” It’s a clever term he uses to describe “tools” that are actually getting in the way of attracting and converting prospects into long-term clients and customers. That’s what happens when your marketing materials, website or social media are old, outdated, confusing, lack style, have poor marketing messages and simply don’t communicate the quality or value your business offers. In other words, they don’t match your brand’s promise.
That was exactly the case with one of our recent clients, Donna Strickland. Donna is a nationally acclaimed speaker and organizational development consultant with a list of credentials you wouldn’t believe– but you’d never know it from her 1980s-esque marketing materials, ancient website and complete lack of social media presence. Of course, we helped Donna to completely revamp her website and social media presence, but we certainly didn’t overlook her marketing materials, including her business cards and letterhead.
Donna’s business cards and letterhead are now aligned with her website and social media profiles, and each of these is now congruent with the quality and value Donna offers. Let us know what you think of Donna’s new business cards and letterhead, and don’t forget to check out her revamped website– www.DonnaStrickland.com.
Remember– Prime Concepts offers complimentary critiques, so contact us directly if you’d like us to evaluate your marketing materials, website or social media presence.
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Add Value, Make a Profit. 
Bottom line: if you’re a speaker, trainer or consultant, you need an online news and media/ press center. Why? Because a news and media center is the first (and sometimes only) page a meeting planner, journalist or member of the media will look for on your website. And what a good media center will deliver is everything an interested journalist needs to send you an email, pick up the phone or fill out a contact form.
