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5 Business Lessons from Elf

5 Business Lessons from Elf

Hey there. So I was thinking…

If you ignore the tragic backstory of Buddy the Elf… you know, that whole “not knowing his real family for 30 years thing” and being so poorly cared for by his orphanage that he’s unknowingly whisked away by St. Nick himself, the guy, or the elf – what is he again – actually has a pretty sweet gig.

As the only human at Santa’s workshop, he gets to eat as much candy as he wants, learn at the foot (or on the lap) of the wisest elf at the North Pole, and he only has to produce 85 Etch a Sketches a day instead of the typical 1,000. But after Buddy learns thathe’s not going to live to be, like, 6,000, he sets out for New York City – on foot! — to discover his true identity. (more…)

5 Business Lessons from The Santa Clause

5 Business Lessons from The Santa Clause

What would you think if you suddenly gained a hundred pounds, grew a bushy white beard, and noticed that your clothes were all tarnished with ashes and soot? Either 2020 struck again or you’ve assumed the role of Santa Claus. If your belly begins to shake like a bowl full of jelly, well, you may not be able to blame that on the year from hell.

Hello, I’m Sean from Prime Concepts and I would like to welcome you back to day two of our 12 day Series, Do You See What I See? Business Lessons From Holiday classics. If you haven’t pieced it together yet, today we’re digging into one of my personal favorites, The Santa Clause, starring Tim Allen. A movie in which a regular Joe, Scott Calvin, usurps the ole’ Kris Kringle and finds himself legally obligated to take up his mantle.  (more…)

5 Business Lessons from Home Alone

5 Business Lessons from Home Alone

When hapless burglars Marv and Harry dramatically crashed to the hardwood floor of a Chicago mansion, victims of Kevin McCallister’s diabolical but ingenious paint-can-to-the-face gag, you probably didn’t think, “Wow, there’s a great business lesson to be learned here.”

But we did. We’re always thinking about how the best laid cinematic plans of frightened but courageous eight-year-olds transfer to the corporate world.

That’s why, over the next 12 days, we’re presenting Do You See What I See? Business Lessons From Our Favorite Holiday Movies. The marketing team at Prime Concepts is watching – or in many cases rewatching – some holiday classics and newer favorites and carefully selecting the secret lessons hidden within the stories. (more…)

Direct-Response Copywriting Specialist – Ford Saeks Certified

Direct-Response Copywriting Specialist – Ford Saeks Certified

We can help you craft compelling sales copy to engage, influence and motivate your prospects into action.

Direct-Response Copywriting Specialist – Certified

The ability to write effective copy comes from practice, trial & error, testing, and experience. Our CEO, Ford Saeks believes in “sharpening the saw” and just completed and passed this copywriting expert certification.

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5 Great Videos on Niche Marketing

5 Great Videos on Niche Marketing

For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, “How do I find my niche?” and “How do I market to my niche?” We love his explanation but thought you might also benefit from hearing some others’ perspectives on the topic. Here are a few of the most-watched videos on YouTube right now for niche marketing.

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