by Ford Saeks | Oct 31, 2016 | Social Media Marketing
Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your business. You don’t see the value of your social media efforts. Besides, each social media platform has its own metrics—likes, replies, comments, shares, plusses, repins, etc.
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by Ford Saeks | Oct 14, 2016 | Copywriting
Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your products? Well, don’t give up just yet. We’ve put together a list of hidden conversion killers in your copy. You can make the changes detailed in our solutions to increase your website traffic and revenue.
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by Ford Saeks | Sep 30, 2016 | Business Growth, Marketing, Web Design
Let’s follow the path of a typical consumer. You see an ad for a product on Facebook. It catches your interest, so you click. The transition is pretty smooth and now you see a landing page design that gradually gives you more and more information about the benefits of this product.
Within sixty seconds of hitting that page, you should have access to and be able to consume all the information you need to make a decision. The focus on the benefits—in the headline, the sub-headlines, and the bullet points—allows you to decide whether or not to take action. This page that leads you to one clear choice is called a landing page. (more…)
by Ford Saeks | Sep 22, 2016 | Internet Marketing
Register Now! Download Now! Yes, Please! Try it Free! Get Instant Access! Let’s Connect! You’ve seen examples of great call to action (CTA) buttons on most of your favorite sites. No longer do they say “Submit,” “Subscribe,” or “Learn More.” The trend is moving towards attention-grabbing persuasion, urgency, and exclusivity. And there’s a good reason. With a CTA, your goal is to stop the reader in their tracks and get them to notice that button, click, it and move through the process you’ve laid out for them.
So why should you bother creating custom CTAs? Let’s go over the basics.
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by Ford Saeks | Sep 13, 2016 | Business Growth, Personal Development
This is a must have book for all entrepreneurs and those that want to improve performance and results.
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