Create Headlines That Stop Your Prospects in Their Tracks…
And motivate them to take action!
Imagine yourself standing in a long checkout line at the grocery store. You’re surrounded by sleazy tabloids and “fluffy” gossip magazines, but there’s no way you’d let anyone catch you looking at them. Yet… you’re curious. You just can’t help using your peripheral vision to take a peek.
As your eyes scan all the headlines, you see one that intrigues you. That can’t be true… could it? Before you know it, you’re throwing the magazine in the cart hoping no one will notice your lapse in judgment.
So what happened? The headline stopped you in your tracks. What’s more, the headline intrigued you enough to buy the story.
Now, I’m not here to talk to you about impulse magazine buys in the checkout line, but what this scenario does do is illustrate the importance of a headline that motivates a prospect to take action.
When it comes to marketing your business, headlines are arguably the most important element of your copy– whether it be for your website, a print promotion, an email blast or any other marketing piece. The reason? Because the headline is what attracts your prospect. And, if your headline doesn’t blow their socks off, it could be the last thing they read.
I’m Not Talking About Cuddling Up for a Quick 30 Minute Snooze Everyday…
What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.
Let me ask you a question… Are your company name, address and phone number all easily visible on your website, social media accounts and local business directories like Google Places, Bing Local, Yelp and Yahoo Local? Better yet, can you access all of these listings, websites and accounts and tell me that your company name, address and phone number are all the exact same?
If not, you’re actually driving traffic away from your website. Let me explain why.
If you feel like your website isn’t all that bad but you know it could be getting you more targeted traffic, higher search engine rankings and improved conversions, you’re not alone.
Many business owners know their website could benefit from a website facelift, yet they don’t want to make the same investment a complete website overhaul would entail. That’s how Prime Concepts can help.
We’ve created a customizable solution designed to give certain clients who qualify the facelift their website needs for a reasonable investment. A recent example is accountability expert and leadership speaker, Sam Silverstein’s, website. Sam helps organizations make accountability their competitive edge, creating more effective leaders, selling more, providing greater service and increasing revenue.
The customized solution we provided for Sam included improvements to his website copy, visual design and graphics, navigation and search engine optimization. As you can tell from www.SamSilverstein.com, the end result speaks for itself! If you’re interested in getting more targeted traffic, higher search engine rankings and improved conversions, check out Sam’s “refreshed” site, view the rest of our website design portfolio and learn more about our website development solutions.
When was the last time you looked at your website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on these mobile devices.
Along with video, mobile devices make up one of the fastest growing segments of the internet. Mobile phones have become like a remote control for nearly all aspects of our lives, and Cisco predicts that there will be 7.1 billion internet-connected mobile devices just four years from now. So how can you capitalize on the popularity of mobile phones? One way is by having a mobile website. (more…)
Are you overwhelmed with all the steps there are to growing your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know. Bottom line, many people could benefit from a boost.
That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business. I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.
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What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.
