You see examples of social proof everyday… beyond client testimonials, case studies and customer reviews; it’s in the star ratings on Amazon, the number of likes of Facebook, the video views on YouTube and followers on Twitter.
Be recognizing how social proof affects buying behavior, you can look for ways to leverage it to establish trust and credibility for your products and services.
I recently posted a question on LinkedIn about social media hype… I asked, “There’s a great debate on social media being a lot of hype. What do you think and why?”
Here’s the conversation… add your opinion too.
The Speed of the Leader Determines the Rate of the Pack.
I’ve been a cyclist for many years. As a CAT 3 cyclist, I’ve logged thousands of hours, mostly from show and go training rides, where people show up at a specific location and go for a pack bike ride.
The unique thing about cycling in a pack is that the speed of the pack is always determined by the leaders. The rest do their part in the pace line or just suck wheel, which means they stay at the back and draft, saving up to 30% of their energy. In a race, it makes total sense to conserve your energy to sprint for the finish line. In business, however, drafting (or coasting) leads to bankruptcy.
Are you drafting or leading in your business or career?
Check out this new search engine called blekko! Here’s a quick video explaining how to use blekko to slash the web! It’s sort of like wikipedia for search-engines.
www.Blekko.com
The signs of frightful blogging are obvious… foaming at the mouth, ghastly tales of competitors and unnerving lists of links. All are toxic recipes for disaster and can come back to haunt you and ultimately hurt your business.
This doesn’t mean you should let your fear of blogging hold you back; it is a powerful tool if done correctly.
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