Brand Identity & Logo, Copia Scientific

Brand Identity & Logo, Copia Scientific

COPIA SCIENTIFIC

Making a Name (and a Logo) for Themselves

Project Description

Copia Scientific is a scientific laboratory equipment provider. They came to Prime Concepts with a big vision but needed our help to bring it to life. They needed a brand identity, logo creation, and a mock website to visualize their new brand.

Scope of Work

  • Brand Identity
  • Graphic Design
  • Strategic Marketing

HOW WE BROUGHT THE BRAND TO LIFE

  • Our creative team spent time brainstorming and researching creative, scientific company names that would speak to the essence of their brand.  

  • Legal research went into the process to make sure the suggested names were available in copywrite and website URLs.  

  • Designed a mock website, using the look and feel of the new brand, to demonstrate how it would look when developed so they could visualize their new brand. 

BRAND IDENTITY

What’s in a brand name? A lot of hours and lists. We generated both before pitching our solution — Copia Scientific. Copia can be loosely translated from Latin to mean an abundant and ready supply.  

LOGO DESIGN

Once the name was in place, the logo came together beautifully. sophisticated shape suggests science and the bold color palette of blue and green brings the name to life. 

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Brand Makeover, Franchise Speakers

Brand Makeover, Franchise Speakers

FRANCHISE SPEAKERS

Enhancing the Brand and Digital Footprint for a Franchise Speakers Bureau

Project Description

Franchise Speakers is a speakers bureau with an exclusive focus on matching franchise needs with available speakers and trainers. Prime Concepts set them up with a new and improved logo, website redesign, a broader digital footprint, and a strategic marketing plan.

Scope of Work

  • Strategic & Digital Marketing
  • CRM integration 
  • Video Editing 
  • Graphic Design 
  • Copywriting 
  • Website Development Programming 

HOW WE BROUGHT THE BRAND TO LIFE

A Complete Rebrand: Our creative team contributed by bringing new graphics, branding, copywriting, strategy and technology to the table to help the client capture more leads.

Strategic & Digital Marketing: Social media graphics were created to update the client’s profiles with consistent branding and messaging. These graphics showcased their new logo and featured speakers.

CRM Integration: New forms were added to help automate the client’s sales process. This was implemented to better capture leads and secure holds.

Video Editing: We put together a branded highlight reel that showcases the bureau’s speaking talent. Live footage and graphics tell a visual story with energy.

Graphic Design and Web Development

A new brand standard including logo, fonts and color usage was created to enhance their brand. We completed a significant redesign and restructuring of the site’s homepage, speaker directory, and main landing pages.

Logo Redesign

 

Old Logo

New Logo

Considered Styles

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Logo & New Website for Foster Institute

Logo & New Website for Foster Institute

Foster Institute

A website transformed to enhance customer engagement

Project Description

Foster Institute is a cybersecurity company led by Mike Foster, a network and IT security specialist. They know their stuff, but their website didn’t show that. It was technical and unengaging. The team at Prime Concepts built them a website that better tells their story and billboards their real value to corporations and businesses with cybersecurity concerns.

Scope of Work

  • Brand Messaging
  • Graphic Design
  • Website Development

HOW WE BROUGHT THE BRAND TO LIFE

  • Curated the messaging to be in alignment with his brand and better speak to his audience
  • Designed graphics and curated content following our best practices
  • Compiled testimonials from prominent clients to build social proof and credibility
  • Introduced a layout keeping in mind the client’s target audience
  • Created a website to reflect what the client does and used a color scheme and design consistent with their brand

Website ReDesign

The website has the look and feel of a modern tech company. It’s high contrast, with a simple palette of a few powerful colors — red, white, and black. It’s clean, easy to read and navigate. And it helps capture and influence the potential clients with built-in lead magnets and newsletter sign-ups.

Out Come of the Website Redesign
  • Increase in the number of leads
  • Search Engine Optimization
  • Added Value

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Event Branding, Emmerich Financial

Event Branding, Emmerich Financial

THE EMMERICH GROUP: EVENT BRANDING

Creating brands with lasting impact

Project Description

The Emmerich Group was looking for unique logos, workbook templates and PowerPoint templates for a series of special events that they host for their customers. The new logos would be reused for years so it was crucial for them to remain a modern design for years to come.

Scope of Work

  • Branding
  • Graphic Design

HOW WE BROUGHT THE BRAND TO LIFE

  • We leaned into the brand’s existing color palette and found additional colors to compliment the brand 

  • Picked fonts and color schemes that are modern, contemporary and would remain trendy for years to come 

  • Designed workbook templates that fit the theme of its corresponding logo that attendees would use to follow along during events 

  • Designed PowerPoint templates that fit the theme of its corresponding logo that The Emmerich Group would use during each event 

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit