Digital Marketing, Membership Functionality & Website, Lyndsay Stafford

Digital Marketing, Membership Functionality & Website, Lyndsay Stafford

LYNDSAY STAFFORD 

Expert Guidance from a Million-Dollar Earner 

Project Description

Lyndsay Stafford is a professional development expert who believes that you can have it all. But her website did not. She came to us for a complete transformation of her site, one that would do more than be inspirational – it would provide an exclusive location for her Level Up With Lyndsay content. This included video database management, monthly releases, video production of intro and outros and social media videos on top of her website project.  

Scope of Work

  • Copywriting 
  • Website Design 
  • Website Development 
  • Membership Functionality  
  • Video Production 

Lyndsay Stafford Website

HOW WE BROUGHT THE BRAND TO LIFE

  • Designed and developed a custom website that portrays Lyndsay’s brand 

  • Built a membership platform for the Level Up With Lyndsay program where her customers see exclusive content and videos 

  • Produced custom intro and outros that are added to her membership videos 

  • Created social media teaser videos for her content 

Lyndsay Stafford

WEBSITE AND MEMBERSHIP 

 

WEBSITE DEVELOPMENT 

We designed a website that clearly tells Lyndsay’s story, showcases her brand, sells her value and leads visitors through her sales funnel. 

MEMBERSHIP FUNCTIONALITY 

Lyndsay needed a platform with gated access to share her valuable content to VIP customers. It’s not that simple though. It needed to be intuitive and user friendly. She needed her content to be released monthly and organized with certain dates and topics. This made her membership platform robust. The PCG team brainstormed and came up with a solution for her that gave her everything she needed while providing her customers with a 5-star experience.  

Dashboard
Onboarding

VIDEO PRODUCTION 

We added value to her videos by creating branded intro and outros for her video content. When she filmed an episode, we created social media teasers that she could post on all platforms and stories to promote her new content. 

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Brand Makeover, Franchise Speakers

Brand Makeover, Franchise Speakers

FRANCHISE SPEAKERS

Enhancing the Brand and Digital Footprint for a Franchise Speakers Bureau

Project Description

Franchise Speakers is a speakers bureau with an exclusive focus on matching franchise needs with available speakers and trainers. Prime Concepts set them up with a new and improved logo, website redesign, a broader digital footprint, and a strategic marketing plan.

Scope of Work

  • Strategic & Digital Marketing
  • CRM integration 
  • Video Editing 
  • Graphic Design 
  • Copywriting 
  • Website Development Programming 

HOW WE BROUGHT THE BRAND TO LIFE

A Complete Rebrand: Our creative team contributed by bringing new graphics, branding, copywriting, strategy and technology to the table to help the client capture more leads.

Strategic & Digital Marketing: Social media graphics were created to update the client’s profiles with consistent branding and messaging. These graphics showcased their new logo and featured speakers.

CRM Integration: New forms were added to help automate the client’s sales process. This was implemented to better capture leads and secure holds.

Video Editing: We put together a branded highlight reel that showcases the bureau’s speaking talent. Live footage and graphics tell a visual story with energy.

Graphic Design and Web Development

A new brand standard including logo, fonts and color usage was created to enhance their brand. We completed a significant redesign and restructuring of the site’s homepage, speaker directory, and main landing pages.

Logo Redesign

 

Old Logo

New Logo

Considered Styles

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Business Brand Course & Workbook Design, Sarah Robbins

Business Brand Course & Workbook Design, Sarah Robbins

Sarah Robbins Influencer U

Turn your passion into purpose… and profit!

Project Description

Sarah Robbins is a network marketing leader, thinker and earner. She’s built more than one multi-million-dollar business. Prime Concepts has worked with her for years to reach her goals. When she was ready to start a business course, she came to us to make a landing page, membership platform and printable workbook so she could release exclusive content to her network and teach them how to build their brand.

Scope of Work

  • Strategic Marketing
  • Copywriting 
  • Graphic Design
  • Print Marketing
  • Website Development

HOW WE BROUGHT THE BRAND TO LIFE

  • Designed a workbook which serves as an essential tool for those who sign up for her services
  • Created graphics that captivate the eye without taking away from the core content
  • Built a landing page that resonates with her brand, wrote copy that reflects her narrative and moves visitors through the purchasing process
  • Developed a dashboard that holds all modules for customers to login and begin their journey to building their brand

Membership Dashboard

Sarah’s desire to share her knowledge and help others build their brand is reflected in the membership dashboard. Prime Concepts created a layout that is easy for users to navigate.

Members can go through the course directory at their own pace and can review previous videos without hassle.

Workbook

Along with video training modules, a print-ready workbook was also created for users. The study guide helps guide readers through:

So write your story down. We’ll do the rest.

  • Brand Building & Social Media
  • Selling Suggestions & Post Ideas
  • Promoting & Gaining a Following
  • Products & Profits

Affiliated Projects

Influence U is just one resource Sarah has created for others. Sarah’s Inner Circle and Rock Star University are two other projects Prime Concepts has helped Sara bring to life.

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Magazine Publishing, Extraordinary Banker

Magazine Publishing, Extraordinary Banker

Extraordinary Banker Magazine:

The Emmerich Group

A thought-provoking magazine for results-driven bankers

Project Description

The Emmerich Group (TEG) is a consultant for community banks, helping them to compete with the bigger banks by developing sales, marketing and customer experience strategies. What they needed was a sophisticated makeover for their quarterly magazine that influences bankers. They came to us for solutions they could bank on.

Scope of Work

  • Cover Design
  • Copywriting
  • Editing
  • Magazine layout
  • Graphic Design
  • Landing pages

HOW WE BROUGHT THE BRAND TO LIFE

  • Curated the messaging to be in alignment with his brand and better speak to his audience
  • Designed graphics and curated content following our best practices
  • Compiled testimonials from prominent clients to build social proof and credibility
  • Introduced a layout keeping in mind the client’s target audience
  • Created a website to reflect what the client does and used a color scheme and design consistent with their brand

ARTICLE/LAYOUT Design

A well designed magazine layout makes the information on the page easy to consume. It also has the right visual syntax which improves the cognitive effectiveness of the design. Prime Concepts played a key role in The Emmerich Group’s pristine, modern and professional appearance in this magazine.

OutCome of the MAGaZINE

  • Position TEG as an industry expert
  • Provide timely and topical information to their readers
  • Improved their visual reputation

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Digital Marketing & Website, Tri-Arrows Aluminum

Digital Marketing & Website, Tri-Arrows Aluminum

TRI-ARROWS ALUMINUM

A branded website for an industry leader 

Project Description

Tri-Arrows Aluminum is a major supplier of rolled aluminum sheet in the United States. Think beverage cans and auto parts — that’s where they really move the metal. They needed a website that clearly communicated their can-do spirit. Prime Concepts delivered.

Scope of Work

  • Copywriting
  • Graphic Design
  • Website Development

HOW WE BROUGHT THE BRAND TO LIFE

  • Provided a professional and attractive site that was also appealing to potential employees 
  • Created a website that supported their recruiting efforts and vendor experiences 
  • Authenticity cannot be faked. We used photos of real workers and machinery to show of their state-of-the-art production  
  • Clean lines and cool colors give the brand a fresh sheen 
  • The client is an industry leader. We gave them an authoritative voice 
Tri-Arrows Aluminum Website Development

WEBSITE DESIGN & DEVELOPMENT

Designed a user-friendly website with a clear layout. It’s easy to use and read. It clearly displays their capabilities and highlights the markets they serve. That helps draw customers. We added a careers page to help draw job candidates. 

A simple color palette of blue and yellow gives the brand a clean, professional look. Fonts are large and the headlines are bold slabs, like sheets of metal. Finally, photos of real team members and machinery lends the website authenticity. 

Out Come of the Website Redesign
  • Created a recruitment tool
  • Positioned them as an industry expert
  • Showcased their products & services

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit